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Work Hard.
Play Hard.

Or what's the point?

I'm an Island Girl living in an Academic World. I explore the wonders of markets and consumption to investigate how, together, we can create value for people all over the planet. I'm discovering so much about the problems we face and how we can effectively solve them through exchange. I want to share everything I learn with you! 

I hope you'll join me on this fascinating journey!

Check out my blog here.

Home: Welcome

Why I'm here...

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I grew up in Hawaii and fell in love with marketing while working in a surf shop. Those experiences taught me that marketing is not just about selling stuff to people. I learned that markets foster real relationships, create meaningful experiences, and cultivate living, breathing, and evolving communities and cultures. Since then, I've had so many questions about markets and a very hard time finding answers...that's why I ended up here. I'm passionate about studying how markets create value for people, organizations, and society at large. I'm ecstatic about sharing what I learn with others! I love hanging out with my family and friends, eating delicious (usually Oriental) food, drinking good (enough) wine, eliminating wasted space in my home, and figuring out how to live a more "balanced" life.

Home: About Me

What I do...

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I study how value is
co-created through market-based collectives, transformational journeys, and innovation ecosystems.

I write about value creation in markets, teach various consumption and marketing topics, and talk about my research with anyone who will  listen.

I work with curious colleagues, students, and organizations to understand problems and design innovative solutions.


I do life with my amazing family and friends, one chaotic day at a time.

Home: Projects

How I do it...

I just keep swimming (even in Colorado where the water is hard to find).

I move forward, look beyond what is, and imagine what tomorrow will bring.

I try (some days more than others) to be part of the change I want to see in the world.

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"Do not go where the path may lead.
Instead go where there is no path and leave a trail."

Ralph Waldo Emerson

Home: Quote

Let’s Connect

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